Nearly a century of relationships. Four generations of service. The products you need from people you can count on.
Customers have more choices than ever when deciding where to purchase industrial, electrical, automation, networking, audiovisual, security, and technology products.
At Southern Electronics, we believe the supplier you choose should provide more than a catalog and a price. You deserve responsive people, experienced guidance, flexible sourcing, honest communication, and a company that values your business.
Whether you are located in southeast Louisiana or across the country, our goal is the same: make doing business easier and earn the opportunity to help you again.
Southern Electronics was founded in New Orleans in 1932 by a German immigrant from Rupertsberg, Germany, and the local woman he married.
The company originally operated as Southern Radio Supply, buying and selling radio tubes during the early days of the electronics industry.
That sacrifice helped begin a company that remains privately owned, woman owned, and operated by the fourth generation of the Perrin family.
The technologies, manufacturers, and markets we serve have changed dramatically over the decades. The belief that taking care of customers builds something lasting has not.
Southern Electronics has supported complex, multimillion-dollar projects while continuing to provide personal attention to customers purchasing a single replacement component.
We understand that the size of an order does not always reflect its importance. One relay, cable, sensor, power supply, camera, or network component can be critical to an operation.
You will not be treated as an account number moving through a national call center. You will work with real people who are committed to understanding what you need and helping you move forward.
For nearly a century, Southern Electronics has called New Orleans home. Today, we proudly serve customers throughout all 50 states while continuing to provide the personal service, long-term relationships, and responsive support that have defined our company since 1932.
Many members of our team were born and raised in this region. When local businesses choose Southern Electronics, they support local jobs, local families, local schools, charitable organizations, and the broader community we all share.
We serve customers in all 50 states and offer coordination for international orders. Special-order products can be brought into our facility and released using a customer-provided shipping label or a carrier arranged by the customer.
A manufacturer backorder, discontinued product, or difficult application does not always have a simple answer. That is where supplier relationships and experience matter.
We search beyond standard catalog availability to help locate products that are difficult to find through traditional channels.
We help explore remaining inventory, replacements, updated models, and potential alternatives for discontinued products.
Our team works with manufacturers and suppliers to identify comparable products when the original brand or model is unavailable.
We look for alternate inventory and present the available timing and cost options so customers can make informed decisions.
Access to hundreds of manufacturers allows us to evaluate more than one path toward solving a purchasing requirement.
We help organize products, suppliers, availability, shipping, and communication for larger and more complex orders.
Product knowledge is valuable. Knowing how to navigate manufacturers, availability, substitutions, project schedules, shipping challenges, and changing customer requirements is equally important.
Our customers benefit from professionals who have spent decades learning the industries, products, and relationships needed to move an order from request to delivery.
Speak with sales, purchasing, and support personnel who understand your request.
Decades in business have helped us develop trusted relationships throughout the supplier community.
We remain involved when an order requires updates, corrections, warranty help, returns, or additional coordination.
Our role is to help customers reduce friction, evaluate options, coordinate details, and keep important orders and projects moving.
Standard, special-order, difficult-to-find, and alternate-channel product sourcing.
Communication with manufacturers regarding availability, specifications, replacements, and project needs.
Assistance evaluating comparable products and potential alternatives across manufacturers.
Coordination for complex orders, multiple product categories, staged needs, and multimillion-dollar projects.
Support for domestic shipments and customer-arranged international freight coordination.
Updates, alternate availability searches, and clear presentation of timing and cost options.
Help with shipping issues, order corrections, returns, warranties, and follow-up requirements.
Responsive contact with people who know your account, request, and purchasing requirements.
We may sell many of the same products as larger national organizations, but the experience of working with us is intentionally different.
The products have changed. The generations have changed. The principles behind how we serve customers have not.
The strongest business partnerships are built over years, not individual transactions.
Customers deserve responsive people who understand their business and respect their time.
A single component can be just as important as an entire facility project.
When the obvious path does not work, experience and persistence help uncover new options.
Every quote, order, project, and conversation is another chance to earn a customer's trust.
Being headquartered in Louisiana means more to us than having a local address. This is where many members of our team were born and raised, where our families live, and where our company has grown for generations.
Southern Electronics ownership contributes time and financial support to local schools, charitable organizations, community events, and the traditions that make New Orleans unique.
When regional customers choose Southern Electronics, a greater portion of that economic activity remains connected to the people, organizations, and communities of this region.
Our goal has never been simply to become the largest distributor. It is to be the distributor our customers trust first.The Perrin Family
Whether you are replacing one critical component, searching for a difficult-to-find product, coordinating a major project, or simply looking for a more personal purchasing experience, our team is ready to help.